M&M's World, New York

M&M's World, New York

At 24,000 square feet, New York City’s largest candy store is M&M’s World, located in Times Square. And it is guaranteed to bring out the child in all who visit.

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Visiting the M&Ms World store was a bit of a surprising experience for me. While I would be hard pressed to tell you exactly what I was expecting, I can say for certain that what I saw when I entered the store was not it.

First, the color. That’s the most iconic and fun part of M&M candies, right? So of course the store is just an explosion of colors. Each color character has its own merchandise section. (The OCD in me just loved that neat classification of items by color!)

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The other thing that struck me was how crowded it was. I mean, wall to wall people. I was a bit amazed by that. Particularly when not one, but two different international tourists asked me a question, neither one in English. I always thought of M&Ms as an all-American candy, but clearly they are popular worldwide.

Since the store is three stories high, there were a lot of great opportunities to do an aerial-type shot. This is probably the best one that shows how many people are crammed into that space.

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Of course, in addition to the T-shirts and mugs and candy dispensers, you could buy M&Ms, available in flavors and colors that I didn’t even know existed.

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Note: the above is only a small section of the “Wall of Chocolate.”

I took advantage of the wide selection by getting my daughter a mixture of M&Ms that matched her recently redecorated bedroom. (Of course, they were all eaten before they could even be displayed, so perhaps that wasn’t the wisest purchase.)

The store also has a Personalized Printer, which will allow guests to create customized M&M’s right in the store. Store visitors can select from a variety of images, as well as create customized messages that will be printed on M&M’s in about two minutes.

M&M’s World is a fun stop even if you don’t plan to buy anything, and I recommend dropping in if you’re in Times Square.

M&M’s World New York is located at 1600 Broadway, New York, NY 10019. Telephone 212-295-3850. The store is open daily from 9:00 am to midnight.

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